Top SEO Experts Philippines: The People Shaping Search in 2026
The Top SEO Experts Philippines has produced are no longer just a local story. Filipino SEO professionals now run agencies that serve Fortune 500 brands, speak at international conferences, train thousands of new freelancers, and manage campaigns for clients in the US, Australia, the UK, and across Asia. They’ve helped turn the Philippines into one of the world’s most trusted sources of search marketing talent.
Whether you’re a business owner looking for a reliable SEO partner, a recruiter searching for senior talent, or an aspiring SEO specialist who wants to learn from people who’ve already done it, knowing who these leaders are is a smart place to start.
Quick Answer: Some of the top SEO experts in the Philippines in 2026 include Glen Dimaandal (SearchWorks.PH), Jason Acidre (Avaris IO), Angeline Licerio (All White Hat SEO), Sean Si (SEO Hacker), Alvin John Ferias (To and Fro Digital Marketing), Gary Viray (Propelrr), Shara Idnay, Kristoffer Santos, Fervil Von Tripoli (TAP White Label Marketing), and Kherk Roldan (The SEO Movement).
Key takeaways
- Filipino SEO leaders combine technical skill, content expertise, and strong client communication.
- Many started as freelancers or bloggers before building agencies and training programs.
- Several are known for teaching and community building, not just client work.
- Their common thread: white hat methods, continuous learning, and measurable results.
- In 2026, the strongest experts are also adapting to AI Overviews and generative search.
How We Chose These Experts
There’s no official ranking of SEO professionals, so we focused on clear, public signals of expertise and impact:
- Track record: years in the industry and the types of brands and campaigns they’ve handled
- Leadership: founding or leading agencies, teams, or training programs
- Community contribution: blogs, courses, mentorship, and speaking at events like the World of Search Conference (WOSCon)
- Specialization: recognized strength in areas such as technical SEO, link building, content, or white-label SEO
- Reputation: visibility and credibility within the Philippine and global SEO community
This list isn’t exhaustive. The Philippines has many excellent SEO professionals, and the order below doesn’t imply a ranking.
At a glance
| Expert | Company or role | Known for |
| Glen Dimaandal | Founder, SearchWorks.PH | Enterprise SEO, international speaking |
| Jason Acidre | Co-founder, Avaris IO | Technical SEO, content marketing, digital PR |
| Angeline Licerio | Founder, All White Hat SEO | Ethical SEO, training Filipino SEO entrepreneurs |
| Sean Si | Founder, SEO Hacker | SEO education, ethical and user-focused SEO |
| Alvin John Ferias | CEO, To and Fro Digital Marketing; Co-founder, Arrow Up Media | Technical, local and AI SEO; web development |
| Gary Viray | Founder, Propelrr | On-page and off-page SEO, content strategy |
| Shara Idnay | Independent SEO consultant | Link building, content, international clients |
| Kristoffer Santos | Veteran SEO specialist | Keyword analysis, link building |
| Fervil Von Tripoli | Founder, TAP White Label Marketing | White-label SEO for agencies |
| Kherk Roldan | Founder, The SEO Movement | SEO community building, coaching, WOSCon |
10 Top SEO Experts in the Philippines to Follow in 2026
1. Glen Dimaandal – Founder, SearchWorks.PH
Glen Dimaandal is one of the most recognized names in Philippine SEO. He founded SearchWorks.PH, an agency that has worked on websites for Fortune 500 companies, leading Philippine conglomerates, and fast-growing startups. Before building his agency, he worked in digital marketing roles with US companies, experience that shaped his data-driven, process-focused approach.
Glen has spoken at international SEO conferences, including SMX West and Confluence in the US, and was among the Filipino speakers at WOSCon 2023 in Manila. He also writes about SEO and content marketing on his blog, GlenDemands.
What you can learn from him: how to build SEO processes that scale to enterprise clients, and how to communicate strategy in plain, results-focused language.
2. Jason Acidre – Co-Founder, Avaris IO
Jason Acidre is best known in the industry for Kaiserthesage, one of the most widely read SEO blogs from the Philippines. As co-founder of Avaris IO, he specializes in technical SEO, content marketing, and digital PR, and has led campaigns in highly competitive industries. He is also the publisher of Grit PH, an online publication covering personal finance and business.
What you can learn from him: how content, digital PR, and technical foundations work together to earn links and rankings in tough niches.
3. Angeline Licerio – Founder, All White Hat SEO
Angeline Licerio has managed SEO campaigns for well-known international clients and built All White Hat SEO around ethical, sustainable practices. Beyond client work, she is known for helping Filipinos turn SEO skills into real businesses, teaching aspiring freelancers and agency owners how to package and sell their services. At WOSCon 2023, she spoke about productizing SEO services for better positioning.
What you can learn from her: how to package SEO into clear offers and build a business, not just a skill set. Her approach also shows why white hat SEO strategies hold up over time.
4. Sean Si – Founder, SEO Hacker
Sean Si founded SEO Hacker, one of the best-known SEO agencies and blogs in the Philippines. He is recognized for combining technical SEO with a holistic, user-focused approach and for promoting ethical SEO practices. Through his writing, talks, and leadership, he has helped educate a generation of Filipino SEO practitioners and business owners.
What you can learn from him: how to treat SEO as part of the full user experience, and how consistent educational content builds an agency’s authority.
5. Alvin John Ferias – CEO, To and Fro Digital Marketing Solutions
Alvin John Ferias has more than 15 years of experience in SEO and web development. He is the CEO of To and Fro Digital Marketing Solutions, co-founder of Arrow Up Media, and founder of webdeveloper.com.ph, which he started in 2008. A former programmer, team lead, and manager, he brings a developer’s eye to technical SEO, and today focuses on technical, local, and AI SEO for clients in the Philippines, the US, the UK, and Australia, including white-label work for agencies. He has also been a DICT resource speaker since 2018, training Filipinos in digital skills.
Disclosure: Alvin leads the team behind Top SEO Philippines.
What you can learn from him: how strong web development skills make technical SEO faster and more reliable, and how to adapt SEO for AI search.
6. Gary Viray – Founder, Propelrr
Gary Viray founded Propelrr, a digital marketing agency, and is known for his depth in on-page and off-page optimization. Over many years in the industry, he has worked across keyword research, content optimization, and link building, with an emphasis on content that serves both users and search engines.
What you can learn from him: how to balance on-page fundamentals with off-page authority building, and how an SEO practice can grow into a broader digital marketing agency.
7. Shara Idnay – Independent SEO Consultant
Shara Idnay has more than a decade of experience in digital marketing, covering SEO, link building, content creation, PPC, and social media management. Working as an independent consultant, she has built a strong track record helping clients, many of them in the US, reach first-page rankings.
What you can learn from her: how an independent consultant can compete for international clients by combining several marketing skills with consistent results. Her path is a good model for anyone planning a freelance SEO career.
8. Kristoffer Santos – Veteran SEO Specialist
Kristoffer Santos brings more than 16 years of SEO experience. He is known for detailed keyword analysis and effective link-building campaigns, and has helped businesses in industries such as home improvement, health, and finance improve their search visibility.
What you can learn from him: how careful keyword research and patient, high-quality link building still drive rankings in competitive verticals.
9. Fervil Von Tripoli – Founder, TAP White Label Marketing
Fervil Von Tripoli has more than a decade of digital marketing experience. Through TAP White Label Marketing, he builds and manages SEO campaigns for marketing agencies that want to scale without hiring large in-house teams. He spoke on advanced link building at WOSCon 2023.
What you can learn from him: how white-label SEO works, and how Filipino teams can become long-term partners for agencies around the world.
10. Kherk Roldan – Founder, The SEO Movement
Kherk Roldan, who hails from Surigao City, is a digital marketing advocate and entrepreneur who started his first agency in 2014. He founded The SEO Movement, the community behind the World of Search Conference (WOSCon), which brought local and international SEO experts together in Manila. He also coaches individuals and entrepreneurs on building SEO and digital marketing skills.
What you can learn from him: how community, events, and coaching can grow an entire industry, not just one business.
What the Top SEO Experts in the Philippines Have in Common
Look closely at these ten careers and a few patterns stand out.
They started small. Several began as freelancers, bloggers, or solo consultants before building agencies, communities, or training programs. Our feature on Philippine SEO experts who started as freelancers explores that journey in more depth.
They teach. Blogs, courses, coaching, conferences, and government training programs appear again and again. Teaching builds authority, and authority brings clients.
They play the long game. White hat methods, ethical link building, and content that genuinely helps users are common themes. Shortcuts rarely survive Google’s updates, and these experts have outlasted many of them.
They specialize, then expand. Most are known for a core strength, such as technical SEO, link building, content, or white-label delivery, before broadening into full-service agencies or digital marketing.
They think globally. Many serve clients abroad, speak at international events, or partner with overseas agencies, proving that Filipino SEO talent competes at a world-class level.
Why Filipino SEO Experts Stand Out Worldwide
Businesses around the world hire Filipino SEO professionals for good reasons:
- Strong English communication, which matters for content, outreach, and reporting
- Cultural familiarity with Western markets and consumer behavior
- Work ethic and adaptability, including comfort with remote work and different time zones
- Cost-effective expertise, offering senior-level skill at rates that make long-term campaigns sustainable
- A deep talent pipeline, supported by communities, training programs, and events like WOSCon
How to Choose an SEO Expert for Your Business
Admiring industry leaders is one thing; hiring the right one is another. Whether you’re considering an agency founder, a consultant, or a freelancer, look for:
- Relevant results: case studies in your industry or location, with real data
- A clear process: what happens in the first 90 days and why
- Ethical methods: no guaranteed rankings, no cheap bulk links
- Transparent reporting: rankings, traffic, and leads, not just vanity metrics
- AI search readiness: a plan for AI Overviews and generative search
- Good fit: budget, communication style, and how much hands-on support you need
For a full checklist, see our guide to choosing the best SEO company in the Philippines, or read how to hire a freelance SEO specialist if you’re working with a smaller budget.
How Top SEO Experts Are Adapting to AI Search
Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity now answer many search questions directly. The experts who stay on top are adapting by:
- Writing answer-first content (AIO) with direct, accurate answers under question-style headings
- Strengthening entities (GEO) so brands are described consistently across websites, profiles, and directories
- Using structured data to help machines understand businesses, services, and content
- Tracking AI visibility alongside traditional rankings
- Keeping humans in the loop, using AI to speed up research while relying on real expertise for strategy and quality
Frequently Asked Questions
Who are the top SEO experts in the Philippines? Well-known Filipino SEO experts include Glen Dimaandal, Jason Acidre, Angeline Licerio, Sean Si, Alvin John Ferias, Gary Viray, Shara Idnay, Kristoffer Santos, Fervil Von Tripoli, and Kherk Roldan, among many other skilled professionals.
Why do businesses hire Filipino SEO experts? Filipino SEO professionals offer strong English communication, familiarity with Western markets, a strong work ethic, and senior-level expertise at cost-effective rates.
How do I choose the right SEO expert for my business? Look for proven results in your industry, a clear process, ethical methods, transparent reporting, AI search readiness, and a good fit with your budget and communication needs.
Can I learn SEO from these experts? Yes. Many of them share knowledge through blogs, courses, coaching, conferences, and training programs, which makes them excellent people to follow if you’re building an SEO career.
Is this list ranked? No. The experts are listed in no particular order. Each brings different strengths, and the Philippines has many other talented SEO professionals.
Learn From the Best, Then Work With the Right Team
The Top SEO Experts Philippines has produced show what’s possible when technical skill, ethical methods, continuous learning, and a willingness to teach come together. Follow their work, learn from their approaches, and you’ll understand why Filipino SEO talent is in demand around the world.
If you’re an aspiring SEO professional, our freelance SEO career roadmap shows how to start your own path. If you’re a business owner ready to grow, Top SEO Philippines combines the experience of a seasoned team with practical, results-focused SEO services for local and international clients.
Ready to work with experienced Filipino SEO professionals? Contact Top SEO Philippines or call +63 968 455 4492 to talk about your goals today.